“Womaniya on GeM” launched by Government e Marketplace [GeM]

“Womaniya on GeM” launched by Government e Marketplace [GeM]
“Womaniya on GeM” launched by Government e Marketplace [GeM]

“Womaniya on GeM” launched by Government e Marketplace [GeM]

The Commerce Ministry announced that the Government e Marketplace [GeM] launched “Womaniya on GeM” initiative to enable women entrepreneurs and women self-help groups [WSHGs] to sell handicrafts and handloom, accessories, etc. directly to various Government ministries, departments and institutions.


CEO GeM,S Radha Chauhan, launched a 3-minute video to highlight the essence and benefits of the Womaniya initiative. She stressed the fact that Nearly 80 percent women-owned establishments are self-financed.

More than 60 percent of 8 million units are owned and or led by women entrepreneurs from socially-challenged sections of the society.

Economic empowerment of women is a step in the direction of poverty alleviation.

Artist Anukta M Ghosh’s artwork “Magan”, an illustration of women empowerment and grace, is the face of Womaniya on GeM.

The initiative aligns with Government’s initiatives for MSMEs, especially to reserve 3 percent in government procurement from women entrepreneurs.

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