|Incredible India Campaign Wins Pata Gold Award 2019|
Incredible India Campaign Wins Pata Gold Award 2019
The Incredible India's "Find the Incredible You" campaign released globally by the Ministry of Tourism during 2018-19 has won the Pacific Asia Travel Association (PATA) Gold Award 2019.
The campaign won the award under the "Marketing - Primary Government Destination" category.
An official release said this year's awards attracted 198 entries from 78 organisations and individuals worldwide.
The campaign focuses on digital and social media and the promotion of niche tourism products of the country.
PATA Gold Awards are given to tourism industry organizations and individuals making outstanding contribution towards the successful promotion of the travel industry throughout the Asia Pacific Region.